I’ve been in the talent business for over 25 years now and have thousands of jobs to my credit, but when I was recently asked “what was your favorite job of your career,” the answer was easy. In 2005, I worked on a campaign for the Franciscan Skemp Health System in LaCrosse, WI. Franciscan Skemp had recently sold 49% of its ownership to Mayo Clinic (who today owns them outright), and wanted to promote the fact that many of their specialists were also...